The Head of Marketing will serve as the senior marketing leader, partnering closely with the CEO to drive strategy, execution, technology, analytics, and performance. The ideal candidate is a tech-savvy, data-driven, humble, and adaptable leader with a proven track record of delivering results and a willingness to remain hands-on. The role will manage the marketing budget, lead internal marketing employees, and oversee external agencies and vendors.
Key Responsibilities
- Own overall marketing strategy, budget, performance, and growth in partnership with the CEO.
- Manage and optimize the $500K/month marketing budget, with responsibility for allocation, forecasting, ROI, and scaling spend.
- Lead the internal marketing team and manage external agencies, vendors, and partners.
- Oversee digital acquisition across SEO, paid search, paid social, content, email, and emerging channels including GEO/AI-driven search.
- Use marketing technology, analytics, attribution, and platforms such as Hyros to measure performance and inform decisions.
- Establish KPIs and continuously improve acquisition, conversion, retention, and marketing efficiency.
- Evaluate new technologies, channels, and strategies to improve scalability and performance.
- Partner with leadership on growth initiatives while fostering a collaborative, low-ego, accountable marketing culture.
Qualifications
- 10+ years of progressive marketing experience, including senior leadership and measurable growth results.
- Proven experience managing significant marketing budgets and scaling digital/performance marketing.
- Experience leading internal teams and managing external agencies and vendors.
- Strong expertise in SEO, paid search, paid social, analytics, attribution, and performance marketing; Hyros experience is a plus.
- Familiarity with GEO, AI-driven search, and emerging marketing technologies.
- Strong business and analytical acumen with a hands-on, entrepreneurial mindset.
- Humble, adaptable, curious, and highly accountable.
- Mortgage or financial services experience is a plus, but not required.
- Willingness to fully commit to one organization rather than balancing multiple clients or engagements.
- Mortgage experience is a plus but not required.
HA19